Ebook Design & Illustration

for Ride Share Client

Role: Layout Design & Illustration

Toolbox: Adobe InDesign & Illustrator

This illustrated ebook was created for the client's internal distribution to their sales team to inform them about a new voucher program. The illustrations used in the ebook were part of a larger asset library that I created to represent the voucher program and sales tactics. I worked within the client's brand guidelines and with their asset files to create deliverables consistent with their branding.

The final deliverables for this project were a digital ebook and illustration library, the magazine spread images are for display purposes only. The text has been omitted due to the proprietary nature of the content.

The voucher program is a sales tactic to incentivize potential clients by offering them a meal through a delivery platform. By sending a meal voucher, the client is able to order their meal of choice while attending a virtual meeting. This program was developed during the pandemic to replace in-person lunches.

To translate this voucher program into visuals I identified the key ingredients: the vouchers, sales strategy, virtual meetings, remote work, and meal delivery. I then combined these ingredients to create various scenarios to communicate the voucher program narrative into badges, spot, and hero illustrations. These illustrations were then utilized to add context to the voucher program ebook.